Seen the world over as a status symbol and icon of fashion desirability, the story of Gucci watches begins at the beginning of the 20th century. Guccio Gucci started the company then in Florence, selling luxury items.
Throughout the first part of the 20th century the company continued to expand and its presence spread across the globe, helped along by some famous wearers of the Gucci brand fashions in the 1960s such as Grace Kelly, Audrey Hepburn and Jackie Kennedy. The Gucci brand became one of the mainstays of the high fashion sector, with Gucci accessories comprising many of the most coveted fashion items of the day.
In the 1970s the company had financial struggles that almost wiped it out, and together with a series of family disputes, this greatly reduced the status of the brand for some time. However a change of management in the 1980s gradually saw the turning of the tide and Gucci began to make its way back to the prominence that it had previously enjoyed within the fashion world.
Gucci Timepieces started life in the 90s, and was intended to again cement the Gucci reputation as integral to high fashion. The company acquired the Severin Montres Group, at that time a leading watch manufacturer. A combination of Swiss watch making expertise, a focus on quality, and of course, that tried and tested sense of style at the company, led the way for the watch designs.
A series of mergers between Gucci and other top end fashion brands helped Gucci to crystallise its position within the fashion stakes around this time. Having bought Yves Saint Lauren Couture, the company was then able to produce watches under that banner also.
While the Gucci watches are naturally appealing to lovers of high fashion and Gucci style, which is clearly reflected in the sophisticated visual designs exhibited by the watches, the company has strived to ensure quality from the point of view of watch making technology also.
A variety of materials have been used within Gucci watches, particularly the understated tones of sapphire crystal, silver and stainless steel, all of which chime perfectly with the classic Gucci styles dating back to the company’s early heyday in the 1960s, and still cherished by many today. Precision and reliability have been considered paramount from day one, but it will doubtless be the excellence in style, that the watches seem to effortlessly exude, that people will remember the most.
December 15, 2009 at 12:19 pm | | No comment