Since its origins at Saint Imier in Switzerland in 1832, Longines has continued to create and sustain an excellent record for standards in watch making. The company has been owned by the Swatch Group since the 1980s.
Longines has gained particular recognition within the field of sporting time keeping, and famously created the timers that were used at the 1892 Olympic Games. Similarly, within the aviation arena, the company has been a major contributor, creating watches for pilots and explorers, including the great Charles Lindbergh himself, who worked with Longines to design a watch that is still being made to this day.
Longines pioneered automatic timing at the Swiss Federal Gymnastics contest in 1912, known as the ‘broken wire’ system. Their timepieces have gone on to be used within a host of different sporting events and are tied to much of sporting history, including gymnastics, equestrianism, skiing, cycling (particularly the Tour de France) and Formula One.
During the second half of the 19th century, the company started to undertake more of the manufacturing process themselves, creating a factory environment that would go on to act as the setting for such developments as the winding crown, which won a bronze medal at the Paris World’s Fair.
The factory and staff continued to grow over the years, and its impressive reputation to spread across the globe, achieving much acclaim and recognition.
The company’s winged hourglass symbol was registered its intellectual property, and has been used as a guarantee both of quality and legitimacy.
Longines has been the International Aeronautics Federation’s official supplier since 1919, and its timepieces were involved in the recording of many records.
In the latter years of the 20th century, the company created a range of ultra thin and high precision watches, while in 2001, the factory churned out its 30 millionth watch.
The Longines name has been cemented as hugely important due both to its commitment to watch making excellence, but also to its many fruitful links with pursuits outside of the time keeping business, most notably of course with sport. These partnerships have continually helped to foster much creativity at the company.
December 15, 2009 at 12:22 pm | | No comment